I performed there a couple seasons. If you're going for gross revenue, you need to make a few adjustments to your formula.
Beginning with the season start and end date. They run from Memorial - Labor Day weekends, more like 15 weeks. And they don't do 3 shows a day the whole season, just on Saturdays during the peak season. Here's a link to their shows schedule: https://www.playmill.com/whatsplaying
Total shows ~ 152/season
Seat capacity is more like 80-85% throughout the whole season.
267 total capacity * .8 (more conservative) =
Patronage ~ 213/show
Ticket prices went up this year, so bump the average to:
Admission ~ $30/patron
Concessions ran at its absolute most $1000/show, but usually stayed around $600-700, with some low nights around $500. Usually families share their treats.
Concessions ~ $650/show
They do run an annual weeklong youth camp, however I'm positive that program runs at little more than cost. So I'm going to exclude those numbers.
I performed there a couple seasons. If you're going for gross revenue, you need to make a few adjustments to your formula.
Beginning with the season start and end date. They run from Memorial - Labor Day weekends, more like 15 weeks. And they don't do 3 shows a day the whole season, just on Saturdays during the peak season. Here's a link to their shows schedule: https://www.playmill.com/whatsplaying
Total shows ~ 152/season
Seat capacity is more like 80-85% throughout the whole season.
267 total capacity * .8 (more conservative) =
Patronage ~ 213/show
Ticket prices went up this year, so bump the average to:
Admission ~ $30/patron
Concessions ran at its absolute most $1000/show, but usually stayed around $600-700, with some low nights around $500. Usually families share their treats.
Concessions ~ $650/show
They do run an annual weeklong youth camp, however I'm positive that program runs at little more than cost. So I'm going to exclude those numbers.
Revenue per show:
(213 patrons * $30 admission) + $650 concessions = $7,040
(Approximate) Revenue per season:
$7,040 * 152 shows = $1,070,080
Things theater producers still have to pay for;
- Cast, Crew, and Staff wages
- Design contracts
- Performance Rights (payments per show of non-public domain material)
- Building Rent (year round) and Repairs
- Cast and Crew Housing (in prime vacation territory)
- Set and Costume Construction
- Concession Materials
- Performance technology repairs and upgrades
- Advertising
- Accounting
- Taxes
- etc.
While the owners probably take home a chunk of change every year, all-in-all def not the $2.5mil hustle proposed above.