Remember when you were in Elementary school and some random lady comes into class to check and see if anyone has lice? You put your head down and let her poke through your hair and generally it comes out clean.
But there’s always that one kid in the school that ruins it for everyone. They have lice and everyone goes into quarantine. Parents have to be called, families have to be inspected, and it’s no fun for anyone.
Except for the lice inspector of course. They may not have fun, but they should be making good money.
Here’s why this is such a great business:
Sticky contracts. If you get in and do a good job, schools will retain your services for years and years. My school only used one photographer the entire 6 years I was there.
Great referrals. When you find a kid with lice, their whole family needs to be checked. Stay busy with schools and you’ll always have business flowing in from the families of children you find with lice.
Other revenue streams. You don’t just have to stick to lice. Schools also do testing for vision and language skills. It’s possible to build a one stop shop for schools to handle all of their needs with just one vendor.
The marketing plan is very straightforward. Get in front of as many school principals as possible, listen to their needs, understand their frustrations with current providers, and tell them why their business is a great solution.
Upsells all over the place. There’s some sweet commission to be made by recommending lice removal products or clinics.
Think about the possible revenue breakout:
1 full day at a school performing testing = $1,000
5 days per month in schools = $5,000
10 days per month handling referrals = $5,000
Just like that you have a business generating $10,000 per month.
Once you’ve proved the idea and are ready to scale, you can start refining your business.
Add on franchises for additional revenue
Automate tedious processes like review collections
Get your financials in order with a legit P&L
Focus on the customer, do things to make it easy for them to be in business with you
Add on additional revenue streams through business stacking
Then it’s a rocket ship all the way to the moon. 🚀
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