How to go viral
Estimated Reading Time: About 3 minutes
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There is an interesting trend on social media these days of non tech business owners chasing likes and views in order to grow their business.
Just search on tiktok “mowing a lawn for free” and you’ll see tons of videos where a guy goes up to the door of a completely overgrown house and asks if he can tidy it up for free.
Some of the work they do is actually very impressive, and it makes for a very satisfying time lapse.
But why do they spend this time working for free when they could easily charge $100 for the same service?
Let’s look closer at an example.
Spencer B. started SB Mowing when he was in high school and steadily grew his business to make thousands of dollars a month. You could say he doesn’t need the views from his social media accounts because he already has a successful business, and that would be true.
But an entrepreneur is an entrepreneur. They keep pushing and going for more and are never satisfied. And that’s a good thing.
This newsletter is generally for first time or novice entrepreneurs. That’s why we talk about non tech businesses because those are the easiest to start and get your first few wins. But after a while you’ll start to look for other levels and ways to play the game.
Spencer has won the first level with his profitable mowing business, and is moving on to the next level by growing a media company.
This is actually a very common trend. There are some fairly big names who have done the exact same thing.
Does going viral a few times help the actual business? Most likely. But 99% of those viral views are not going to be in his service area and aren’t going to actually be able to hire him.
SB Mowing is actually missing out on a ton of business by not having a nice web site for customers to find actual details about hiring them to mow their lawn. It would be a huge SEO boost if all these TikToks and YouTube videos pointed back to their site. Plus they could add an “as seen on TikTok” sticker like they used to do for infomercials.
If you are starting a non tech business, it should not be your first move to start making TikToks. Focus on the sound techniques we’ve discussed day in and day out here on The Steel Road. Then once you have some traction, by all means try and go viral.
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