Execution > Idea
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When you are starting a business, it can be daunting to acquire customers. We’ve talked a lot about acquiring customers for free or relatively low advertising spends a lot here on The Steel Road, but eventually you’ll have to run paid ads.
But how does that work? You aren’t a marketer, you are a non-tech entrepreneur.
Well, let us introduce you to the business owner’s best friend. The Meta Ad Library.
It’s a beautiful thing. Every company that has ever run an ad using a Meta platform has their ad catalogued and stored on this library. If you are stumped and can’t come up with creative ideas for your campaign, all you have to do is find a similar company to yours and see what they are doing.
If you have a carpet cleaning company, you may want to take a look at Stanley Steemer’s campaign.
If you are starting a golf simulator business, it would be a good idea to see what other simulators in your area are doing.
You may say it feels like copying someone else’s business. But you are not. Unless they have a patent or trademark they have no legal ownership over the words they use.
You will copy others, they will copy you, and that’s just how business works. No one has ownership over an “idea”.
Building a business is all bout using others’ ideas, improving them, and executing to perfection.
Consider this excerpt from How to Get Rich, by Felix Dennis.
I have lost count of the number of men and women who have approached me with their “great idea,” as if this, in and of itself, was their passport to instant wealth. The idea is not a passport. At most, it is the means of obtaining one. In some instances, a fixation on a great idea can prove hazardous, distracting your attention from the perils and pitfalls you will inevitably encounter on the narrow road.
If you never have a single great idea in your life, but become skilled in executing the great ideas of others, you can succeed beyond your wildest dreams. They do not have to be your ideas, execution is all. When confronted with a great idea, your reaction should be to scrupulously analyze its commercial potential in the context of your own ability to transform that potential into triumph.
Ideas don’t make you rich. The correct execution of ideas does.
Execution > Ideas
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