Capitalize on the car market

Estimated Reading Time: About 4 minutes

As a society we have grown very reliant on our vehicles. We can’t go anywhere without getting in our cars to drive.

Businesses involving cars can be total cash cows. Think about it, every time you get in your car you are likely planning to spend money. Going to the store, a nice restaurant, or filling up the tank with gas means you’ll be forking over $20 at minimum.

In the United States alone there are 290 million cars. That’s a pretty good market.

One of the best businesses you can start is a mobile detailing business. This is an innovative business that is only growing over the last twenty years.

But here at The Steel Road we have a rule.

“Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” -Nate Parker

Don’t start an inch deep and a mile wide, start an inch wide and go a mile deep. You can expand after you have a really strong foothold.

So how can you do this with mobile car detailing?

You’re going to start with just one thing.

Headlight restoration.

There’s your niche. Get really good at that one thing, then expand your business using the cash flow.

Restoring headlights is super easy. All it takes is a little kit, some elbow grease and sanding to make the headlight look new.

How much would people pay in your local market to have their headlights looking brand new?

Learn how to restore headlights here.

Here’s how to get started:

Pick a good name and set up a simple landing page with Carrd. It’s simple and easy to use, and best of all it’s cheap. Use our exclusive referral link to give it a try for free!

Set up a google my business page.

Ask a few friends if you can fix their headlights for free. This will give you some practice and they’ll give you a great review.

Now that you are all set up with a few reviews and a decent web site, go to Canva and make some eye catching flyers promoting a $25 headlight restoration. Print 500 copies.

Head over to your local Target on a Saturday afternoon. It’s going to be bumping.

Now the amateur move would be to just leave these flyers on people’s windshields. This is fine, but you’ll get way more business by approaching people as they head into the store.

Offer to restore their headlights while they are in the store for only $25. Give them a money back guarantee if they aren’t satisfied.

Here’s what the numbers look like in your first weekend:

Supplies: $50

Flyers: $100

Business insurance: $75

Website: $20

All in your costs are $245.

At $25 each, if you can get 20 restorations in the Target parking lot you’ll generate $500 in revenue.

If you pass out flyers on the rest of the cars and repeat the process you’ll be in good shape to start cash flowing $200 a day easily.

And in case you forgot, $200 a day X 20 days per week is $4,000 a month.

From there you are off to the races. Once you have some traction refine your pricing model.

It’s up to you how to scale from here.

• Automate tedious processes like review collections

• Get your financials in order with a legit P&L

• Focus on the customer, do things to make it easy for them to be in business with you

• Add on mobile car detailing

• Start doing simple body work like paint and dent repair

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