A little bit of everything
Happy Thinker Thursday everybody. We’ve almost made it to the weekend, and now it’s time to share our curated list of content that helps you think deeper about business and entrepreneurship.
Before we start, we just wanted to announce our new referral program!
If you refer 2 new subscribers to The Steel Road, then you will get access to a custom podcast episode with non tech content. The only way to access this content is through our referral program.
If you refer 10 new subscribers, then you’ll get access to book a 30 minute consulting call with The Steel Road’s founder Matt Bidstrup. Currently this is also the only way to access this perk, but that may change in the future.
And finally, if you refer 20 new subscribers, we’ll send you custom merch, a t-shirt with The Steel Road logo across the front.
Let’s get into it.
Tweets
Blog posts
How Adam Lawrence pivoted from Tech Startups to selling heavy machinery.
A couple nuggets from the post:
We sell equipment, but ultimately we’re in the trust business. People buy from us because they can see hundreds of photos and videos, inspection reports, and oil analysis.
As a Digital Dealer we have to focus on both generating supply and creating demand.There’s no silver bullet for either, just a lot of lead bullets and doubling down whenever a strategy is working.
Best Sunglasses
Seriously we can’t stop raving about these sunglasses. They are perfect for driving all day and Shady Rays will replace them if they ever get broken.
Use our custom link to get $20 off your first pair.
YouTube
We hate on tech businesses a lot, but it’s really fun to see someone who is just a wizard with machinery like Mark Rober. Just look at this awesome backyard squirrel maze.
Thanks for reading The Steel Road!
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